New Web Launch for Jared Gold
Designer Jared Gold has launched his first e-commerce Web site at www.blackchandelier.com.
The site features Gold’s Black Chandelier activewear line, which is sold through parent company Dark Dynamite Co., based in Salt Lake City. The Web site also features a new women’s line called Botanical Reactor, featuring botanical prints on tops and bottoms, and a new skate-inspired collection called Black Chandelier Skate. The site will soon showcase clothing from the Jared Gold Luxury collection, featuring more fashionrelated items.
Among the items in the current catalog are stretch cotton tops and bottoms, graphic T-shirts and fleece for men. The site also features skateboards, stationery and candles and items from the company’s Salt Lake City–based store, Wonderland.
In addition to the online resource, Black Chandelier is sold through select specialty stores in the United States, Europe and Japan.
Gold, who was formerly based on the West Coast, has worked with firms such as Nike Inc. and Dermalogica Inc. His designs have been featured in Elle, Vogue and a number of fashion books.
Gold’s concept at Dark Dynamite is to offer “mass personalization” goods aimed at providing apparel designed for comfort, humor, improbability and a sense of belonging,” according to the company’s creed. —Robert McAllister
