Macy's e-Juniors
Macy’s, a division of Cincinnati-based Federated Department Stores Inc., has launched a new juniors Web site modeled after the department store’s THISIT juniors department. THISIT.com has partnered with Teen Vogue and the Universal Music Group to provide a continuous stream of trend information about fashion, music and celebrities to a teen audience. The site will also include a “BUY IT” e-commerce area and a “WIN IT” area where visitors can enter to win prizes monthly.
