Gen Art Announces New Garde
Gen Arts, the arts and entertainment company that supported the early careers of established designers such as Eduardo Lucero and Michelle Mason, said it will launch three emerging, locally based designers as part of its Los Angeles Fashion Week kickoff party on March 15 at the MOCA Geffen Contemporary Museum in Los Angeles.
Dubbed “The New Garde,” the party will feature the Fall 2005 collections from Monica Goretti Behan, Sarah Aaronson and Konstantina Mittas. Behan, who was raised in upstate New York, will mix old Hollywood glamour with a modern-day edge and femininity in her Goretti collection. Los Angeles native Aaronson will show a return to feminine formality with a touch of black humor in her Edith Palm line. Mittas, born and raised in Sydney, Australia, will infuse art and Old World techniques with feature prints, appliqueacute;s and embroidery in her ByTinaXXX show. Gen Art said the clothing will be presented as dramatic installations with live-model vignettes. The three designers were selected by a committee of fashion editors, stylists and market editors from publications and fashion houses.
Gen Art, which was founded in 1993 and has helped designers ranging from Zac Posen to Jared Gold and Louis Verdad to make their fashion debut, said tickets will cost from $25 to $60 for Gen Art members and from $35 to $70 for nonmembers. Sponsors for the party include Make-Up Art Cosmetics Inc. (MAC), Brauerei Beck & Co.’s Beck’s beer, L’oreal’s Feria hair coloring products, Honda Motor Co.’s Acura division and the Farmer’s Daughter Hotel.
For more information, call (866) 861-8072, or visit www.genart.org. —Khanh T.L. Tran
