'Tis the Season of Gifting
Frederick’s of Hollywood celebrated the Holiday season with piles of gifts and mounds of snow at the Frederick’s flagship store on Hollywood Boulevard in Los Angeles. The faux snow piled on the outdoor patio was carved with paths to a toasty bonfire and the bar. Inside the store, guests were introduced to the new look of Frederick’s, one that exudes Hollywood glamour with scarlet-red accents and silver fixtures highlighted by soft lighting. Editors from Lucky magazine, People and Los Angeles Times Magazine, and stylists from the Margaret Maldonado Agency and Rex Agency were thanked for their continued support of Frederick’s with empty gift bags to be filled to the brim with Frederick’s sexy chemises and PJs, beauty products including OPI Nail Polish, Too Faced Cosmetics, Clarins skin products, as well as Illume scented candles, boxes of Godiva chocolates and more. —Rhea Cortado
