Indra Expands Program With VF Imagewear
San Diego–based software provider Indra Technology Inc. has expanded its relationship with VF Imagewear Inc., which will now use the technology company’s Escape sales-force automation software with its line of golf apparel. VF Imagewear’s golf apparel includes the E Magrath, Byron Nelson and Byron Nelson Eleven Straight brands. VF Imagewear, a subsidiary of Greensboro, N.C.–based mega company VF Corp., first adopted Escape in early 2004.
The system provides order management, order tracking, and sales and field force automation solutions. It is aimed at reducing order-entry errors and can provide up-to-the-minute order-tracking information.
“Indra’s installed base in the golf industry and experience with logoed apparel was a natural fit for use within this market,” said Marilyn Davis, director of information services for VF Imagewear.
—Robert McAllister
