Los Angeles Fashion Week Spring #039;05: Hurley
The 1980s returned to Hollywood’s Falcon nightclub on Oct. 28, when Hurley International presented its Spring/Summer 2005 collection with an eye on high fashion.
Channeling Blondie’s Debbie Harry, models strutted on an Astroturf-covered runway in terry tube tops and cotton jersey shirts that fell off their shoulders. Pop art by Jean-Michel Basquiat and Andy Warhol influenced the graffiti prints and bright colors, which included neon pink, turquoise and limelight yellow. The same prints and colors appeared on bikinis and one-pieces made with swimwear manufacturing partner Lunada Bay Corp., located in Anaheim, Calif.
The Costa Mesa, Calif.–based surfwear maker introduced Japanese denim in abraded jeans. There also were faded denim minis with ruffles and pink stitching, as well as knee-length striped asymmetrical skirts. Compared with the Fall 2004 line, the new looks are “a little more fun ... more flirty,” said Adriana Moreno, who designs the juniors collection.
Inspired by the movie “The Royal Tenenbaums,” Hurley continued to furnish the scruffy prep’s wardrobe, offering men a gray canvas blazer with frayed edges, plaid boardshorts, striped button-down shirts and track jackets. “That whole preppy vibe—I still think it’s really important,” said Dan Levine, vice president of design. —Khanh T.L. Tran
