Candie's Badgley Mischka Deal
New York–based shoe and apparel maker Candie’s Inc. struck a deal with Escada U.S.A. to purchase B.E.M. Enterprise Ltd., the holding company for the Badgley Mischka brand. The deal covers the designer brand, two licensees for bridal gowns and fur coats, and the rights to operate the Badgley Mischka retail store in Beverly Hills. The deal follows Candie’s repositioning as a multi-line licensing company. Earlier this year, the company licensed its Candie’s and Bongo footwear business. Last year, the company began licensing its Bongo jeans business, with the strategy of having the Bongo business fully licensed by early 2005.
