Jzmo
Manhattan Beach, Calif.–based Jzmo is making a $100,000 leap into business accessories by launching a sleek and chic line of computer cases for female execs.
The leather laptop bag by Jzmo (pronounced jmacr;a-zmacr;e-mmacr;o) is designed to bring color and flair to every woman’s wardrobe, said coowner Jeffrey Orr. He designed the bag for his wife, Melissa, a businesswoman who got frustrated when she couldn’t find the right laptop case to go with her Prada shoes and Gucci handbags. “She was forced to carry generic-looking business cases since there was nothing on the market that she liked,” Orr said, adding that his wife wanted something stylish and functional for her laptop, files and cell phone.
The result is the “Milano Brief- Tote.” The tote has a sturdy frame that holds a laptop as well as other lifestyle accessories, including cell phones, notebooks, folders and pens. The tech totes come in four colors—Double Mocha, Midnight Mocha, Knockout Red and Espresso—and are lined with steelblue faux suede. The surface of each bag has retro appliqueacute; details. Wholesale price points start at $100.
The line had a soft launch at select retailers, Orr said. For Fall, Jzmo will launch a similar style called “Manhattan Nines.”
For more information, visit www.jzmo.com, or call (310) 376-6956. —Claudia Figueroa
