Ecko and Atari
Marc Ecko, founder of urban lifestyle brand Ecko Unlimited and publisher of Complex men’s magazine, has struck a deal with New York–based video game pioneer Atari Inc. to create “Marc Ecko’s Getting Up: Contents Under Pressure,” a video game based on urban culture and graffiti art. The game, which debuted during the May 12–14 run of the Electronic Entertainment Expo in Los Angeles, was developed by The Collective and will be released in June 2005. Marc Ecko Enterprises was founded in 1993. The company’s brands include Ecko Unlimited, Marc Ecko, the G-Unit Clothing Co. (a partnership with musician 50 Cent) and Zoo York skateboards and skate clothing.
