Liz at Home
New York–based apparel giant Liz Claiborne Inc. is putting its well-known brand on a furniture collection that will bow this fall. The company signed a licensing deal with furniture maker Lexington Home Brands for a collection of about 140 furniture items, including sofas, wicker chairs, loveseats, tables and beds. The Liz furniture will join an existing Liz Claiborne Home product lineup that includes floor coverings and bed and bath products. Liz Claiborne also inked a deal with Blockwares for a collection of Liz-branded home organizing products. Liz Claiborne executives said the home furnishings and home accessories collections will compete with similar products under the Martha Stewart, Ernest Hemingway and Humphrey Bogart labels.
