Retro Lingerie
Inspired by the pinup girls of the ’40s and ’50s, Lucy B. lingerie combines retro style with modern fabrics and fit. The line, which originally began as a swimwear collection sold at Tupperware- style home parties in 1999, is now a lingerie collection sold in more than 200 boutiques nationwide.
“Everything we do is super-practical,” said founder and head designer Michelle Landry. “It’s really fun and fashion-forward.”
The lingerie line currently consists of 12 groups of coordinating pieces in various mesh fabrics, including nylon mesh, nylon/Lycra power mesh, stretch lace and fishnet.
The groups are named according to their look and inspiration, some coming from glamorous movie stars of the past. The best-selling group is called “Jean Harlow.”
Each group comprises six styles, including a bra, boyshort, bikini, thong, camisole and chemise. The “Mimi” group—done in a light-pink mesh with black polka dots, flirty black ruffles, pink pleating and black-and-white gingham bows—also includes a skirt and long pants and comes in plus sizes.
Last December, Landry launched a basics program called “Lace Scandal,” which includes a thong, boyshort, camisole and chemise in eight solid-color stretch laces.
Lucy B.’s wholesale prices are $15 for bras, $7 to $15 for panties, $15 for camisoles and $18 to $22 for chemises. The line is currently carried in Diane Merrick in West Hollywood, Calif., T. Pantages in Seattle and the G.A. Romantic Boutique in Chicago.
For more information, call the Wells Intimates showroom in the California Market Center suite B1085 at (800) 748-6134 or go to www.shoplucyb.com.
—N. Jayne Seward
