Joe's Licensing Deal
Commerce-based Joe’s Jeans is going for more international appeal. Its parent company, the Innovo Group Inc., signed an agreement with Beyond Blue Inc. to distribute the Joe’s apparel brand internationally. The apparel licensing company will hold the exclusive rights to distribute Joe’s products outside the United States for up to 42 months. Beyond Blue will be responsible for managing existing relationships with Joe’s international distributors in Canada, Japan, Australia, Europe and South Korea and for launching the brand in new territories. The company has distributed brands such as Guess, Ralph Lauren, Earl Jean and Kate Spade. Beyond Blue will have the opportunity to renew the contract if it meets the minimum purchase requirement of $23 million within the 42-month period.
