La Blanca's Beattie Gets Personal With Saks Customers
La Blanca designer Rod Beattie just finished a two-city personal-appearance tour for Saks Fifth Avenue as part of the retailer’s annual swim week celebration. “It’s the ’Fun in the Sun’ tour,” the swim designer said.
Beattie was promoting La Blanca, his contemporary swim line for women, as well as Playa by La Blanca, his new young contemporary swim collection. Los Angeles–based Apparel Ventures Inc. produces both lines.
Saks hosted cocktails in Florida’s upscale Bal Harbour Village, and a beach party—complete with a lifeguard—at the Fifth Avenue store in New York.
“Beattie’s suits are ageless,” said Samantha Durso, Saks’ Bal Harbour department manager. “They really are the perfect swimsuits for all occasions.” —Claudia Figueroa
