Surf Kitty
Hello Kitty is going surfing. The popular character has signed on to its first action-sports campaign for the “Hello Kitty Boardfest featuring Holly Beck.” The event will be held this summer and fall in Southern California and has already garnered the support of International Women’s Surfing and Surfing America. The Hello Kitty Boardfest will feature pro surfer Holly Beck and newcomer skateboarder Sasha La Rochelle. Both athletes will act as national spokespersons for the brand. This is the first time Hello Kitty has endorsed a professional athlete. Hello Kitty is owned by Japan-based Sanrio, which has its U.S. headquarters in San Francisco.
