It's Who You're Not
Beaverton, Ore.–based shoe giant Nike Inc. has set out to prove there’s life after Michael for its Jordan brand of footwear, named for the now-retired basketball star. The company has launched an ad campaign for the Jordan brand called “I am not Michael Jordan,” featuring Jordan and other notable athletes, such as the New York Yankees’ Derek Jeter, the Denver Nuggets’ Carmelo Anthony, the Tampa Bay Buccaneers’ Warren Sapp and the Tennessee Titans’ Eddie George.
