FCUK Dispute
Mississippi-based conservative consumer advocacy group American Family Association is targeting retailers carrying British label French Connection and its FCUK label, which stands for French Connection U.K. AFA has been pressuring retailers to drop the label. The May Department Stores Co. and Marshall Field’s both announced plans to continue to carry the line. May, which carries the FCUK fragrance at its Hecht’s, Filene’s and Robinsons-May stores, has agreed to stop using the FCUK brand in its ads.
