Connell Finds Bliss
Bay Bliss Inc., a moderate resortwear maker in Sausalito, Calif., has hired Mary Margaret Connell as national sales and marketing manager. In the new position, Connell will report to Natalia Castillo, chief executive officer.
Connell formerly directed the accounts division at Wenham, Mass.–based Mullen Advertising Inc., where she was in charge of brand direction, strategic development and promotional opportunities for clients such as Nextel Communications Inc.
Effective immediately, Connell will be in charge of Bay Bliss’ sales and marketing initiatives, including staffing additional regional sales positions, maximizing current sales opportunities, establishing and developing all corporate marketing collateral and overseeing all public-relations efforts, a company spokesperson said.
“I’m delighted that Ms. Connell has joined Bay Bliss as the manager of our expanding sales force,” said Castillo. “We consider her advertising and marketing experience with leading national brands key assets for the continued growth of our brand.”
Founded in 2001, Bay Bliss produces women’s resortwear under the Paradiso banner. The moderate women’s collection is sold in more than 700 retail outlets in the United States and Puerto Rico, including Princess Cruise Lines, WH Smith and Nordstrom.
—Claudia Figueroa
