Tyte Hires Lennox
Los Angeles–based juniors denim manufacturer Tyte has hired Donna Lennox as vice president of sales.
Lennox, who will be in charge of the company’s East Coast sales region, will be based out of Tyte’s New York sales office.
“I am thrilled to have Donna on board,” said Alden Halpern, president and chief executive officer of 4Whatitsworth Inc., parent company of the Tyte brand.
Lennox has a decade’s worth of sales experience in the apparel industry. Previously, she worked as a sales representative for BeBop before accepting a position as sales executive and merchandiser for private-label manufacturer D’Mode Classic. More recently, she worked as a sales rep for denim companies Younique Clothing and Bongo Jeans.
In her position, Lennox will oversee sales and merchandising from the company’s East Coast office.
“I plan to help build the brand’s distribution by getting involved in product development and following the trends,” said Lennox.
—Claudia Figueroa
