Tween Value
Ohio specialty retailer Too Inc., which operated the Limited Too tween retail chain, announced it will shutter its teen chain Mishmash and open a new, yet-tobe- named retail concept that will sell value-priced tween apparel. The company said it expects to open 20 stores in early 2004. Too Inc. will also convert some of the 18 existing Mishmash stores to the new concept and will offer nearly all Mishmash employees jobs within the company, according to a company statement. The company also announced it will back off from its plans to open additional Goldmark jewelry stores. Too Inc. currently operates three Goldmark stores through a joint venture with Australia- based Angus & Coote Ltd.
