Alloy's ClubCotton
Online catalog retailer Alloy is teaming with Cotton Inc. to create ClubCotton, a new section of the Alloy.com Web site. ClubCotton will feature cotton merchandise for sale alongside articles, quizzes, horoscopes, polls and promotions. The six-month promotion will also include a gift-with-purchase, which will be designed to link cotton, music and fashion in the minds of teen consumers. With every $85 purchase of cotton merchandise, consumers will receive one of three new music CDs.
