Cotton Names Marketing Exec
New York–based Cotton Inc. has promoted Kathryn Novakovic to director of fashion marketing.
In the newly created position, Novakovic will be responsible for all fashion-marketing activities, including trend, color, fabric and style forecasting for apparel and home furnishings, as well as for the company’s Cotton Works fabric library. She will report to Paula Rosario, senior executive, retail and fashion marketing.
Novakovic previously directed the Cotton Works fabric library.
Novakovic, who joined Cotton Inc. in 1996, was formerly a product development manager for Polo Sport at Polo Ralph Lauren Corp. She also served as a research and development engineer at Malden Mills.
Cotton Inc. is funded by U.S. growers of upland cotton, one of three types of cotton grown in the United States, and by importers of cotton and cotton textile products. The company provides research and marketing services for upland cotton. —Robert McAllister
