Playa on the Runway
Miami Beach’s ultra-modern Sagamore Hotel provided the backdrop for the runway debut of Playa by La Blanca, the new swim line from La Blanca designer Rod Beattie.
Beattie created a fun, fancy swim collection that combines nostalgic ’60s styles with edgy, urban looks.
Playa by La Blanca bowed during the Miami Swimwear Show’s July 19–23 run at an exclusive party and runway show hosted by the line’s Los Angeles–based parent company, Apparel Ventures Inc. The show presented a colorful blend of sophisticated, surfer-chic separates, including sun-washed pastel bikinis with utilitarian cargo pockets, grommets and ring accents. Silhouettes included teeny string bikinis, cheeky boyshorts, tube tops and halters.
The Playa by La Blanca collection will also be shown during the New York market, WWDMAGIC, Surf Expo and Action Sports Retailer.
