New Line for Emme
Plus-size fashion model and former “E! Fashion Emergency” host Emme has teamed again with St. Louis-based Kellwood Company to launch a new apparel line for J.C. Penney stores. The collection, called True Beauty by Emme, will run in plus sizes and have an average retail price of $45. J.C. Penney will carry the collection in about 500 of its stores, as well as in its catalog and on its Web site. This is Emme’s second apparel collection and the second ongoing partnership with Kellwood. The two launched the Emme Collection in 2000.
