Fashion Week Calendar Entries Sought
The Los Angeles Fashion Week Committee has begun preparations for Spring 2003 Fashion Week, which is set to run Nov. 1–5, and is requesting submissions for the Los Angeles Fashion Week Calendar.
Deadline for priority placement on the calendar is Sept. 27. The committee is planning to post the calendar online at a yet-to-be-determined Web address beginning Oct. 7.
Designers and fashion show producers are asked to submit the following information:
bull; Name of collection and designer bull; Requested dates and times of show (include first, second and third choice for date and time) bull; Location of show, if already determined bull; Contact phone number and e-mail address bull; Company Web site (link will be provided on calendar)
Fashion show producers are asked to email the information to info@FashionWeekLA.com. For more information, call (213) 630-3692.
The Los Angeles Fashion Week Committee recently met to discuss coordination of the Fashion Week Calendar and how to promote the week’s events. Present at the meeting were Lorelyn Eaves, vice president of marketing for the California Market Center (CMC), which houses the California Mart; Karen Mamont, CMC director of merchandising; Jennifer Uner, CMC executive director of advertising and communications; Jenni Kester Herbert, CMC fashion office manager, marketing, and textile show producer; Lee Trimble, fashion show producer and former director of the Coalition of Los Angeles Designers; Megan Griffith, West Coast regional director of Gen Art; designer Monah Li; Darren Gold, co-designer for Mhope; Private president Danny Cook and designer Freddi Rojas; and California Apparel News executive editor Alison A. Nieder and fashion editor Joselle Yokogawa.
The meeting, which took place on Sept. 9 at the CMC, was the first this season. At the meeting, the group also discussed setting up a registration center in a downtown location for buyers and press to get information about Fashion Week events. In addition, the group discussed ways to distribute the Fashion Week Calendar to retailers, media and designers.
The Los Angeles Fashion Week Committee will meet again next month.
