Lycra Targets Breast Cancer
Wilmington, Del.-based DuPont Lycra has signed on as the first international sponsor of Fashion Targets Breast Cancer (FTBC), an 8-year-old charitable organization licensed to the Council of Fashion Designers of America (CFDA). FTBC, which helps to raise funds for research and awareness of the disease, is currently in Australia, Brazil, Canada, Greece, the United Kingdom and the United States. With Lycra’s involvement, the campaign will expand to Japan and China. Lycra will help sponsor special fashion week promotions, in-store retail displays and co-branding opportunities.
