Cal Mart Adds Kids, Juniors, Footwear to Urban Suburban
The California Mart recently announced the addition of kids, juniors and footwear to the fourth installment of its Urban Suburban trade show, set for March 25–27. Previously, the Cal Mart’s in-house trade show was primarily a collection of young men’s urban labels.
Rob Ghosn of Ecko, who helped found the trade show with the Cal Mart, reported that the previous shows were a success for men’s resources, inspiring a number of them to take up permanent residence in the Cal Mart—a move that has created a strong presence in the urban category at the center, he said.
Labels participating in the upcoming show include FUBU, Baby Phat, Phat Farm, Karl Kani, Ecko Unlimited, Mecca, Triple Five Soul, Vokal, Snoop Dogg, Dada and Pure Playaz. —Darryl James
