Hot Topic Relaunch
Juniors and young men’s retailer Hot Topic has relaunched its Web sites [www.hottopic.com and www.torrid.com], adding larger product photos, more content and community features and reconfiguring the merchandise along lifestyle themes. The retailer’s juniors plus-size division, Torrid, now has its own Web site with a link to the main Hot Topic site. The redesign was developed by R/GA, a part of the Interpublic Group of Companies.
