Frederick's of Hollywood: Unveiled
Temptation and hope filled the night air Feb. 15 as Frederick’s of Hollywood showed off its racy Spring looks in front of some 350 presumably unattached men and women looking for romance, a mate or at least some fun. The fashion show was part of Los Angeles radio station Star 98.7 (KYSR-FM)’s annual “Meet Market” event at the Key Club in West Hollywood and marked the second year of participation for Frederick’s.
“We’re in the romance business and want to help people spice up their lives,” said Linda LaRoe, chief executive officer and president of Frederick’s.
Drink specials, an appearance by cast members from Fox’s reality show “Temptation Island 2” and cash giveaways by radio personalities Ryan Seacrest and Lisa Foxx were part of the night’s enticements.In the fashion show, sometimes the lingerie blurred the line between underwear and simply racy clothing with red and Asian brocade corsets. Feather boas were a key staple, as were the traditional Frederick’s fare of marabou babydolls; a bondage-themed, cutout teddy; red vinyl bustier; and thong bodysuit. Frederick’s also threw in a little beefcake with a male model displaying silk boxers and a belted kimono wrap robe. —Nola Sarkisian-Miller