Piccone Set to Launch E-Commerce Site
Los Angeles-based Piccone Apparel Corp., marketer of Robin Piccone swimwear, among other lines, is gearing up to launch its first e-commerce Web site this month.
The company, which pioneered the use of neoprene in swimwear several years ago, has contracted Los Angeles-based JammFactory to design a site that incorporates its entire collection, including swimwear, sportswear and a new junior division called Dr. Bombay.
JammFactory has designed sites for numerous apparel firms, including Krush Clothing and Tadashi.
Piccone Apparel’s yet unnamed site is scheduled to be operational by Feb. 28. —Robert McAllister
