Bugle Boy's Back
Young men’s jeans label Bugle Boy has launched its first TV ads in nearly 15 years as part of a $5 million ad campaign featuring an amorous Jack Russell terrier named Pete. The 30-second spot was developed by New York ad agency Gigante Vaz partners. Bugle Boy helped build its brand in the 1980s with a TV campaign featuring the slogan “Are those Bugle Boy jeans you’re wearing?” The company filed for Chapter 11 bankruptcy protection in 2001. The then-California-based company was acquired by New York-based Shottenstein Stores Corp., which has relaunched the label for mass marketers such as Wal-Mart. The new spots began airing on MTV.
