New Denim Line Butterfly to Launch at MAGIC
Butterfly Jeans is getting ready to debut a denim tops and bottoms collection during the Aug. 26–29 run of MAGIC International in Las Vegas, and the company is banking on the butterfly trend to help win over a young juniors customer.
According to owner Sam Keungmanivong’s research on fashion trends, butterfly prints are hot, which explains why the collection’s bottoms feature an embroidered butterfly logo on the back pockets.
The 12-piece collection will be available in three groups: denim top, bottoms and fitted jackets. The bottoms group, which comes in sizes 1–12, includes regular and stretchdenim boot cut and flair styles and comes in stone-wash, indigo-wash, and sand-blast novelty treatments. The tops group features classic tees with an embroidered butterfly logo in a bright color palette. It also has denim styles, including halter top, right-shoulder- strap and lace-up bustier. Delivery dates begin 10/30, and wholesale prices range from $18 for a boot cut to $24 for hand-painted flair-cut jeans.
At MAGIC, the company will be showing mostly its Fall 2002 collection for immediate deliveries, with only a limited number of pieces ready for Holiday and early Spring. The Holiday and early Spring collections will be marketed to specialty retailers, said Keungmanivong.
“Right now I’m just starting a new business so its mostly just basics. I plan to have more offerings ready during spring,” Keungmanivong said, adding that he was planning to incorporate some hip-hop influences into the casual collection for Summer 2003.
Keungmanivong, who operates the Riverside, Calif.-based company out of a small warehouse located on the outskirts of downtown, quit his job as a computer technician earlier this year to launch the collection at MAGIC. But, this isn’t his first time at the show.
“I learned a lot about the fashion industry after I attended last year’s show as a visitor,” explained Keungmanivong. “It was a good way to survey other companies and get a feel for trendy new styles. The experience inspired me to join in this fast-growing industry.”
At MAGIC, Butterfly Denim Co. will be located in booth #50550. —Claudia Figueroa
