L.A. Fashion Week Fall '02: Private by Freddi Rojas
Private’s fashion show by Los Angeles designer Freddi Rojas on April 15 was an hour and a half late, but the 300-plus-member crowd of customers, stylists and groupies standing around the Melrose Avenue store’s alley-adjacent parking lot didn’t seem to mind.
Maybe it was because Newcastle beer was one of the sponsors and many were clutching bottles of the brown ale. Or, maybe it was because Jody Moore, the blonde starlet from a number of movies created by Private’s parent company, Private Media Group Inc., an adult entertainment firm based in Barcelona, Spain, was on hand to pose for photos and mingle with her fans.
At 11 p.m., the five-minute show began, featuring 15 adventurous and wearable looks Rojas created in his first full season as the designer for Private clothing. For the women, Rojas showed off acid-frayed denim skirts, furry mini-vests, patchwork denim pants, triple-belt dresses and knitted halter tops that flaunted long fringes. For the men, he offered comfort wear in tweed coats, denim jeans, cuffed leather pants, easy-fitting sweaters, and leather-patched coats. A more flamboyant men’s look was a misleading black shirt—a simple front cut but acid-frayed on the back.
Rojas debuted the full 120-piece line earlier this year in New York, where he incorporated a decidedly different presentation. New York was about the runway and Los Angeles was about the 10-foot-long stage and suspended gold frame.
“This is much more presentation than runway,” Rojas said. “This had more flair and was more funky. New York was more serious.” —Nola Sarkisian-Miller
