Tyte Expands to Bigger Showroom
Los Angeles-based apparel manufacturer Tyte has moved into a larger showroom at the California Mart to house its new girls’ 7–16 division as well as its junior bottoms collection.
The new showroom, which is nearly three times the size of Tyte’s original space, became necessary due to recent developments in the company, according to Tyte’s owner, Alden Halpern.
“Over the last year, Tyte has grown exponentially,” said Halpern. “We have added [the girls’ division] and increased our distribution for the junior division. It was only a matter of time before we expanded our Los Angeles showroom.”In addition to featuring the junior bottoms and girls’ collections, the new showroom will include workstations and offices for the sales staff.
4WhatItsWorth Inc., the parent company of Tyte, recently created a new bottoms-driven division called Beau Dawson, targeted at a hip, yet mature, woman. —Darryl James
