Cal Mart Names New Marketing Exec
The California Mart has hired Trish Moreno as executive marketing director. Moreno is an industry veteran who served as a consultant for Los Angeles-based contemporary manufacturer Bisou Bisou and executive vice president of Bebe stores for the Brisbane, Calif.-based contemporary retailer. Moreno will report to Kit Marchel, president of Hertz Investment Group, owner of the Cal Mart.
Karen Mamont, who previously held the position, will now focus on communications and public relations. She will continue to oversee the ad campaign and the relaunch of the Cal Mart Web site.
The Cal Mart has also formed a new business development division that will include retail development programs. The new division will be headed by Marchel and will work closely with the marketing department, according to Mamont.
“We want to make the California Mart a complete market center while still maintaining the integrity of the fashion and style industries as this building’s niche,” said Mamont.—Alison A. Nieder
