Ginger Takes a Second Bow
Ginger is all that is naughty and nice, with just the right touch of spice. Or so says Terry Weaver, the president of this newly revamped junior label.
Weaver recently teamed up with longtime California Concept designer Armene Voskanyan to update the two-year-old label’s look this past fall.
“I knew I had a winner in Armene!” exclaims Weaver with his signature Cheshire cat grin.
Weaver says he didn’t have a minute’s hesitation about working with Voskanayan after splitting with his former partner a few months ago.
“We’re really excited about the real new millennium and what it has in store for Ginger,” said Weaver. “We are now better than ever and the sales are reflecting that.”
Weaver said sales were 18 percent higher in the two months Voskanyan has been designing, compared to the previous year’s entire sales.
The Spring 2001 lineup for the new Ginger is “a little more fashion forward,” said Voskanyan. “I don’t consider our collection juniors, it’s more for the young contemporary,” she said.
The original line had an old-Hollywood, ’50s bombshell look (think Marilyn Monroe). The new line is more Raquel Welch-meets-Lily Pulitzer for lunch with “Charlie’s Angels.”
Weaver said the colors of Spring 2001 will be reflected in the fashion. Fitted little cap-sleeved T-shirts with caviar-beaded, retro-inspired screen prints in bright pinks, sherbets and coral are new to the line.
Capris, skirts and filmy little summer dresses in matching Lily Pulitzer florals and Pucci-like geometric prints make up the other half of the line.
Other color groups include a black-and-white grouping in similar blocky prints.
“Glitter slinky”—a slip-through-your-fingers type of glittery fabric—stands out among the sheer matte jersey fabrications that make up most of the line.
Wholesale price points range from $10 for novelty tops to $26 for dresses.
The line will be carried at current accounts such as Dillard’s, Macy’s and Burdines, as well as specialty boutiques. For more information, call (213) 624-3558.
