QuickDog Sniffs Out Lands' End Sales
San Francisco-based QuickDog Inc., a consumer preference personalization software firm, has added an average of 10 percent to the order value of customers who used its Personal Shopper service on the Lands’ End Web site, according to a Lands’ End spokesperson. Additionally, conversion rates for recommendations made by Personal Shopper are up 80 percent over recommendations that are not personalized, the spokesperson said.
QuickDog’s Personal Shopper software is intended to enable retailers to better match products to buyers by personalizing an individual retailer’s online inventory to each individual’s preferences. Personal Shopper 1.0 debuted in mid-November 2000 on the Lands’ End site. Personal Shopper 2.0, the next version due out from QuickDog later this year, will include techniques to enable rapid profiling of a retailer’s merchandise and an “outfit builder” to allow online recommendations of coordinated outfits, among other abilities.
