Fritzi Debuts with Jolt
Los Angeles-based children’s apparel manufacturer Fritzi California will debut Jolt, its new bottoms-driven denim division for girls at January market in New York.
The new jeans division will feature glitter-coatings, Lurex yarn-dye treatments, foil-printed textures, embroidery, appliqueacute;s, beading, studs and rhinestones.
“In the girls market, we are currently seeing a shift in retailers who are open-to-buy toward more fashion-driven jeanswear offerings, thus providing the perfect opportunity for Jolt,” said Jill Schleisman, merchandiser/designer for the division.
The line will retail at moderate price points of $34, $36 and $38, and will be carried at department and specialty stores, as well as juniors catalog retailers.
Plans to further expand the line are in the works, the company announced.
Fritzi California is a division of the Kellwood Company, the St. Louis-based marketer of apparel and recreational camping products.—Andrea Bermudez
