Toes On The Nose Unveils Tech Tags
Surf apparel manufacturer Toes On The Nose is set on becoming the first company in its market to tag its entire line with CD-Rom hangtags in a bid to illustrate the “surfing life.”
“Having the ability to use today’s technology to tell our story to our customers is very exciting,” said Richard Allred, president of the Costa Mesa, Calif.-based company. “Reacting and empowering the surfing world through a limitless audio visual presentation, complete with daily surf reports, has never been done through a simple hangtag.”
Other features allow viewers to visit the Rabbit Kakai Longboard Classic in Costa Rica, listen to music by the punk band Guttermouth and download screen savers. —Andrea Bermudez
