MANUFACTURING | Two big action-sports brands are hoping that success during these challenging times can be generated by flexing their extensive infrastructure muscles and growing a few independent, on-the-cusp streetwear brands that need to beef up their retail power.

That’s what Irvine, Calif.–based La Jolla Group and San Clemente, Calif.–based Four Star Distribution are doing to venture beyond their normal territory of boardsport products. Both entered into partnerships this year with small streetwear brands that have struggled to expand.

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